The production of the Honrado wine is the result of a familiar project between father and son, with a range of abilities very different from each other, which complement one another. Ruben Honrado, the son, a great lover of design and marketing who has traveled the world in a personal quest, has had the opportunity to be in contact and live other cultures over the past few years, which allowed him to open his horizons and explore other ways of thinking. António Honrado, the father, manager of the famous “País das Uvas” Restaurant and already a producer of wine for more than 15 years, who has the greatest pride in his humble Alentejo origins, and for all that those lands have taught him over so many years of history. The father, who once wished to take his wine beyond the borders of Alentejo, allied himself with his son, and thus the wine "Talha" was born - a product that despite having a rejuvenated and differentiated image, has as its fundamental principle the respect for the history, culture, and tradition of Alentejo.
The wine it’s produced in a traditional way through the millenarian technique of fermenting the grape in clay pots. This technique comes from the Roman times and has remained unchanged throughout more than 2000 years of history, passing from grandfathers to parents and from them to their children, through the popular wisdom.
It is in the region of Vila de Frades, a small town in the heart of Alentejo with less than 900 inhabitants, that this tradition has been kept alive, and which is recognized today as "the Capital of Vinho de Talha".
The company logo takes us to the origin, retracing the silhouette of the Roman Ruins of São Cucufate. This Roman monument was built in the 1st Century, is the place where the oldest traces of wine production were found in clay pots, giving its blessing to the near grapes of the Honrado Family.